Meet Taboola @DMEXCO 2026

Stop by for a dedicated 1:1 meeting at our booth to gain valuable product insights tailored to your goals. While you're there, enjoy a coffee or cold drink and try your luck at our Realize Performance Game to win a special prize!

What does it actually take to scale efficiently? This Masterclass unveils Tchibo's strategy for incremental growth. Leveraging Realize, Taboola's performance advertising platform, the brand scales its customer acquisition beyond the walled gardens – on the open web. A deep dive into the campaign setup reveals the key drivers behind the profitable 80% YoY budget growth: automated budget management, minimized ad waste, diverse ad formats, and incremental conversions. The session equips you with the practical knowledge to unlock new growth levers. 

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With the Neue Klasse, BMW is taking the next major step in electrification, digitalization and customer experience, as the new BMW iX3 brings key technologies of this next vehicle generation to the road. BMW Germany orchestrates the customer journey across touchpoints to turn this technological step-change into more relevant, measurable and efficient customer engagement. A transformation of this magnitude lives or dies on execution. It requires reaching the right audiences at an unprecedented scale. In a fragmented digital landscape, how do you move beyond relying on past success to engage new audiences that will define your brand’s next era?
Join Susanna Eiber (Head of Marketing Germany, BMW) and Krishan Bhatia (Chief Business Officer, Taboola) to unpack the commercial realities of this defining launch. Moving past AI experimentation to drive true business value, they will explore what happens when creative conviction meets predictive intelligence, and offer a candid look at how to drive scalable acquisition when the traditional playbook of search and social is no longer enough.
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